Organization and execution of events of national and international significance in the fields of media, management of artists, production of feature films, series and documentaries, conducting castings, as well as trade in goods of all kinds, in particular media products. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose, representations for products and services, licenses, patents and other intangible assets, as well as acquire, encumber, sell, broker and manage real estate in Switzerland and abroad, arrange financing for its own account or for the account of third parties, and provide security for liabilities of affiliated companies.