The company's purpose is design and styling in the fields of watchmaking and industrial aesthetics, research, construction and technical development in the fields of watchmaking and microtechnology, the manufacture of functional prototypes, one-off pieces and limited series in the fields of watchmaking and microtechnology, the creation of advertising concepts and the development of communication tools in the fields of watchmaking and industrial marketing. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly. It may acquire, encumber, manage or sell real estate.