The purpose of the company is the marketing and distribution of goods of all kinds, in particular Swiss-made and/or Swiss brand products, as well as activities in the media and information dissemination sectors, in particular the creation of journalistic works of all kinds in the online media sector. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related businesses, and conduct all business and conclude contracts that are directly or indirectly related to its purpose. The company may acquire, sell, encumber, manage, rent and develop real estate in Switzerland and abroad. The company may provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties. The company may also acquire, register, manage, encumber and sell patents, licenses and intellectual property rights of all kinds.