The management, sale, real estate development and rental of its own properties in Switzerland and abroad. The creation and organization of events and artists. The management, creation and sale of brands, projects and franchises. The development of marketing advertising campaigns. The development and management of software in all its forms. The company may also carry out all commercial and financial operations deemed necessary or useful and functionally connected with the corporate purpose; take direct or indirect interests and participations in other companies or commercial and service enterprises in Switzerland and abroad in the sector related to the corporate purpose or in other sectors; establish branches or subsidiaries in Switzerland and abroad.