The company's purpose is: all services in the fields of watchmaking and jewelry, including polishing, setting, repair and creation of watches as well as watch components; all technical consulting, maintenance and training services in the aforementioned fields; the design, trade, import and export of various products related to the fields of watchmaking, jewelry, leather goods, cosmetics, textiles, as well as food and beverages, including machines, equipment, tools and consumer products. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may participate, in any form, in similar companies, in particular by acquiring interests in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.