The company aims to develop and operate internet platforms, online marketplaces and online shops; plan, organize and execute events as well as provide additional related services; provide services in the gastronomy and hotel industry; provide coaching, training and consulting services for individuals and companies; trade in goods of all kinds, in particular with art objects, as well as plan, conceive and create art objects and provide related services; provide services in the fields of design and graphic design. The company can establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can also acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.