The company's purpose is to act as an agency, taking over or carrying out marketing activities of all kinds on behalf of clients or on its own account. This includes, in particular, below-the-line measures, events, promotional activities, advertising, and other related and supporting marketing areas in conception and implementation. Furthermore, the company aims to develop and realize ideas, concepts, and events both domestically and abroad, as well as provide consulting services for culture, advertising, gastronomy, and trade in goods of all kinds. The company may establish branches and subsidiaries domestically and abroad, participate in other companies domestically and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate domestically and abroad. It may also provide financing for its own account or on behalf of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.