The company's purpose is: acquisition, opening, operation and management of establishments in the field of hospitality, bars and restaurants and food trade, communication, advertising, organization, promotion and management of events (event management), rental and operation of all venues that can accommodate this type of activity as well as any activity related to this field. Acquisition of participations in the field of importation and distribution of all food products, in solid or liquid form, fresh or frozen, raw or cooked. Importation and roasting of coffee as well as all training in the field. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable and financial operations in direct or indirect relation to its purpose, in any form whatsoever, notably in the form of participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing an analogous or complementary purpose. The company may grant loans or any guarantees to its associates or to third parties.