The company's purpose is the development and operation of an online trading platform (e-commerce), the operation of commercial spaces, the provision of services in the field of decoration and space design, as well as the import, export, purchase, sale, production, representation and distribution of all consumer goods. The company may acquire real estate participations in Switzerland, provided that the Federal Act on the Acquisition of Real Estate by Foreigners permits it. The company may: engage in any financial, commercial and industrial activity directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; file, acquire, manage, exploit and dispose of all intellectual property rights, in particular patents or trademarks, in direct or indirect connection with its activity; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.