The company's purpose is to develop, manufacture and distribute goods and software, trade in goods and software, and provide services in the fields of information technology, technology, and marketing, in particular in the areas of e-marketing and customer acquisition, software development, search engine optimization and cybersecurity, as well as in all related fields, and to operate data centers and internet platforms and engage in online trade. The company may participate in other companies, acquire, exploit, manage and sell commercial real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and perform all legal acts that may be necessary or useful for the purpose of the company or to promote its development or that of affiliated companies or businesses. The company may grant direct or indirect financing to third parties, including companies in which it has a direct or indirect interest, its direct or indirect shareholders, and companies in which such parties have a direct or indirect interest, whether through loans or other financing, including in the context of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges or fiduciary transfers of the company's assets or guarantees of any kind, whether for consideration or not. The company is part of a group of companies and may, in pursuing its corporate purpose, take into account the interests of the group or individual companies or businesses within the group.