The company's purpose is to carry out, develop, design, manufacture, distribute, provide consulting services and trade in advertising solutions for high-end brands and products, 3D visualization including virtual and augmented reality, as well as provide related services in the online and offline environment, including planning and development of interior architecture projects. The company can acquire, develop, register and exploit or sell patents, licenses and trademarks as well as other intellectual property rights. It can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It can also arrange financing for its own account or for third parties and provide guarantees and sureties for subsidiaries and third parties. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad.