The company's primary purpose is to engage in the purchase, sale, rental, import, and export of: jewelry and gift items made of 18-karat gold with or without precious stones, semi-precious stones, or pearls, jewelry and gift items made of 925-karat silver with or without semi-precious stones, bronze jewelry with semi-precious stones or marble, bronze gift items, gift items made of marble or stone with or without bronze, leather gift items, gift items made of wood or other organic materials with or without precious metals or stones, furniture made of iron, bronze, or aluminum, ceramic gift items, gift items made of pure silk, machines and spare parts for the manufacture of jewelry, as well as for melting, refining, and processing precious metals, textiles, and leather goods. Furthermore, the company aims to engage in the purchase and sale, registration, and exploitation of intellectual property rights, as well as the acquisition and granting of licenses under such rights, participation in other companies, and the establishment of branches and subsidiaries in Switzerland and abroad, and the execution of all commercial and financial transactions related to the company's activities as described above. The company is also authorized to participate in any form in other companies in Switzerland and abroad, acquire, manage, and sell patents, licenses, securities, and real estate in Switzerland and abroad. The company may conduct any business that is directly or indirectly related to its purpose or is suitable for promoting it.