The company operates a publishing house and all related publishing and distribution activities, including the exploitation of rights in all possible media. Furthermore, it aims to operate and broker aircraft. In addition, it can acquire, manage and sell real estate and conduct real estate transactions of any kind. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.