The company's activity includes consulting and gemological analysis, marketing consulting for the luxury sector, with particular reference to jewelry, clothing and accessories, as well as the design of movable and immovable objects. The company can directly organize events and banquets in Switzerland and abroad, as well as provide consulting and assistance. The company can purchase and resell, or simply act as a consultant and intermediary, jewelry and luxury goods, including in the real estate sector. It can also hold branches and subsidiaries in Switzerland and abroad, participate in and finance entrepreneurial activities, represent third parties, exercise activities and conclude all agreements aimed at promoting the purpose of the Company. The company can acquire and manage intellectual property as well as real estate, in Switzerland solely on an ancillary basis or as a business establishment.