The purpose of the company is to engage in online trade with products of all kinds as well as product marketing through social media. The company can provide consulting services in the areas of trade and social media. The company can acquire, encumber, manage and sell real estate. It can establish subsidiaries and branches in Switzerland and abroad, as well as participate in other companies. It can arrange financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. It can acquire, encumber, manage and sell copyrights, patents and licenses of all kinds. Furthermore, it can conduct all business that is suitable to promote the development of the company and the achievement of its purpose.