The purpose of the company is to provide advice, planning, provision and execution of services in the national and international ultra-luxury segment in the areas of travel, accommodation, marketing and lifestyle management, event and sports events, interior architecture, concierge services, trust, intellectual property rights and license management, as well as the import, export, manufacture, trade, sale, rental and representation of luxury goods of all kinds, in particular jewelry, diamonds, jewelry, clothing and accessories, wine and spirits, private aviation, yachts and automobiles. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, take over representations and conduct all business and conclude contracts that may be suitable to promote the purpose of the company or that are directly or indirectly related to it. It may acquire, hold, encumber and sell real estate in Switzerland and abroad. The company may grant direct or indirect financing to its direct or indirect subsidiaries and third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, and provide security of all kinds for the liabilities of such companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.
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