The company's purpose is the operation of public and private establishments such as cafes, restaurants, hotels, and guesthouses, including hospitality, catering activities, as well as the trade of all types of products and catering services. It also aims to organize events and seminars of all kinds. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto. It may also grant loans or any other form of financing in relation to its activity.