The company aims to trade in products for children, parents, and families, particularly through an online shop. This includes, among other things, used children's furniture, toys, clothing, and other family-related articles. In addition, the company provides consulting and communication services, particularly in the field of marketing, public relations, social media communication, and other related consulting services for third parties and for its own business purposes. The company may establish branches and subsidiaries both domestically and abroad and may participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and abroad. It may also undertake financing for its own or third-party account and provide securities for the liabilities of affiliated companies.