The company's purpose is the development and operation of an online trading platform (e-commerce), the operation of commercial premises, as well as the import, export, purchase, sale, production, representation and distribution of all consumer goods. The company may acquire real estate participations in Switzerland, except for operations prohibited by the LFAIE. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.