The company aims to advise athletes, teams and associations in the areas of career planning, sponsoring and contracts, as well as to provide comprehensive services in the field of sports marketing and communication. Furthermore, the company aims to advise, plan and implement strategies in the entertainment sector, including the marketing of artists, influencers and other personalities, as well as the connection between sports and entertainment, with the goal of strengthening individual brands and media presence. The company may also be active in other related areas and conduct all business related to the company's purpose, as well as trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. The company may acquire, manage, encumber and dispose of intellectual property rights of all kinds, and conduct and broker patent and licensing transactions. It may acquire, encumber, sell and manage real estate in Switzerland and abroad, provide financing for its own account or for the account of third parties, and grant guarantees and sureties for affiliated companies and third parties.