The company aims to operate a textile specialty store in the form of a flagship store. Furthermore, it aims to provide services in the areas of event management and entertainment as well as marketing in the form of an internet platform. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. It may acquire, manage and sell securities, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it.