The purpose of the company is: - the purchase, sale, import, export and representation of all eyewear products; the operation of one or more optical and contact lens stores; any financial, commercial or industrial operation that converges with its purpose; - the company may participate in other companies, hold participations; - the company may carry out all commercial, financial or securities transactions; - the company may establish branches in Switzerland or abroad (except for operations subject to the LFAIE); - the company may acquire, hold and dispose of real estate; - the company may grant loans to its associates in case of need; - the company may hold trademarks. It may engage in all business and conclude all contracts that are conducive to developing its purpose. Its activity may be carried out in Switzerland or abroad.