The company aims to provide services and consulting in the areas of marketing, public relations and communication for natural persons and companies. It can also sell and manufacture products. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies. The company aims to carry out the aforementioned activities within the framework of promoting a vegan lifestyle in the interest of health, animal and environmental protection, as well as social justice.