The company's purpose is the import, export, purchase, sale and marketing of motorized vehicles, new or used, as well as their accessories. It may also modify, customize and create accessories and vehicles. The company may hold vehicles and develop strategic partnerships to offer comprehensive services to its customers, including complementary services related to the acquisition, maintenance or use of vehicles. It also aims to organize automotive events, such as tests, demonstrations, exhibitions and meetings between enthusiasts or professionals in the sector. The company may also make investments and acquire, encumber, sell and manage commercial real estate exclusively for commercial use, excluding all operations prohibited by the LFAIE, as well as any related or complementary activity that promotes its development. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.