The company's purpose is to provide all services in the field of events and entertainment, including the organization of all types of events, in particular product launches and other special events, as well as the operation of public establishments, particularly in the hotel and restaurant industry. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.