The company's purpose is to carry out activities of representation, design, development, marketing, franchising, import-export, wholesale and/or retail of cosmetics and other products of any kind, as well as consulting in the field of international logistics and other sectors. The company also aims to manage schools, organize training courses and conferences in the fields of aesthetics, cosmetology, colorimetry, advertising marketing and wellness, in addition to managing beauty salons. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, even on a personal basis, particularly in the aforementioned sectors. The company may also assume direct or indirect interests and participations in other companies or industrial, commercial, financial and service enterprises in Switzerland or abroad, in the sector related to the company's purpose or in other sectors, and open branches and subsidiaries in Switzerland and abroad. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it.