The purpose of the association is to promote active holidays across three generations - children/grandchildren, parents and grandparents, relatives and godparents - during their vacation stays and leisure visits. The activities focus on and are based on local and regional characteristics such as fauna and flora, art and culture, crafts, trade and sports. The activities are largely based on inputs from local children and young people. The activities also aim to bring together local children and young people with the young guests, their parents and grandparents, relatives and godparents. The organization and implementation of the activities create understanding and support for sustainable tourism across generations in the host region.