The company aims to operate a publishing house. Furthermore, it can conduct all businesses directly or indirectly related to these activities, such as merchandising (games, pictures, films, etc.), manufacture products itself, and offer seminars, training sessions, readings, and similar events on topics related to the main purpose. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, or merge with them, acquire, manage, and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.