The company's purpose is to operate a publishing house, publish and distribute books and periodical publications in the fields of literature, art, science, and other social topics, provide services related to the publishing and trading business, as well as organize and conduct events in the cultural and entertainment sector. The company may establish and finance branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, assume representations, provide financing for its own or third-party accounts, enter into guarantees and sureties for subsidiaries and third parties, and acquire, manage, and dispose of real estate and properties. The company may hold, acquire, manage, and exploit participations, licenses, patents, and trademarks. Furthermore, it may conduct all business that is suitable for achieving and promoting the company's purpose.