The company's purpose is the sale, marketing and assembly of products and brands, as well as the provision of services and consulting in the commercial sector. It also offers consulting services and solutions in the areas of digital marketing, e-commerce, logistics and fulfillment, and covers all related activities. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.