The company is engaged in the production, recording, and performance of music, as well as the trade of sound carriers, films, books, pictures, instruments, and merchandise of all kinds. It also organizes concerts and cultural events of all kinds, and acquires and exploits intellectual property rights. The company produces music and accompanying video support, and creates films and commercials in image and sound or just sound for third parties. Furthermore, it is active in the fields of advertising, advertising consulting, music consulting, and event organization. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.