The company's purpose is to provide strategic, commercial and marketing consulting services, as well as consulting services related to technological applications connected to the strategic and commercial development of companies, with a broad scope. The company may also engage in buying and selling, import-export, and production of accessories as well as watchmaking products, and may acquire participations for the purpose of its own investment in companies with similar and related purposes. To achieve its corporate purpose, the company may also establish branches or representative offices in Switzerland and abroad, and may acquire, manage and sell real estate in Switzerland and abroad, in compliance with the regulations and in any case for its own investment purposes.