The company's purpose is to develop concepts, plan, finance, create, set up, organize, rent, lease, advise and operate hospitality and sales premises, hold events and provide services in the hospitality industry, as well as process food and trade in goods of all kinds. The company may participate in other companies. The company may establish branches in Switzerland and abroad, as well as enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related to it. It may acquire, manage and sell properties, plots of land and participations, as well as licenses, patents and other intangible property rights, carry out financing and conduct all transactions for its own account and on behalf of third parties that are suitable for promoting the purpose.