The company's purpose is to engage in trade, produce promotional items, create, manage and conceive press offices, marketing services, advertising and public relations, including consulting, conception, management and marketing, also on behalf of third parties, of safe driving and fast driving courses. The search for new customers and their management on behalf of third-party companies, the search and management of sponsorships, including sports sponsorships, sports coaching services, the search for event locations. Editorial plans for TV and journalistic publications. The trade, assistance, technical consulting, testing of tires and wheels, also for competition, as well as accessories for motor vehicles and/or motorboats, and the assumption of representations having the aforementioned articles as their object. The creation, development and marketing of mechanical and electronic devices for normal and competition vehicles, as well as research in this field. The company may carry out any other activity aimed at achieving the social purpose, as well as the purchase of real estate in Switzerland and abroad.