The company aims to trade physical products over the Internet, including their development, marketing, and distribution via online platforms, as well as the operation and rental of short-term accommodations via online platforms and the related services and service offerings. The company may establish branches and subsidiaries domestically and abroad and participate in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate domestically and abroad. It may also arrange financing for its own or third-party account and provide security for the liabilities of affiliated companies.