The conception, design, planning, production and sale of jewelry, costume jewelry, clothing and furniture accessories, promotional items, packaging and containers for products, furniture, decorative and instrumental objects in general and industrial products; The purchase, sale, assumption or granting of exploitation rights, patents, licenses, trademarks, industrial names or similar, both on its own behalf and on behalf of third parties in relation to the activities carried out; The performance of public relations and marketing activities, product analysis, sales techniques and promotional actions, including the conception, organization and setting up of exhibitions, shows, conferences, fairs and congresses. All activities may be carried out directly or indirectly, and may also carry out any auxiliary activity to the previous ones, with the express exclusion, in relation to all the activities that precede, of the activities that from time to time are reserved by law or in relation to which requirements are required that are not possessed by the company. In a non-prevalent manner and solely for the purpose of achieving the social purpose, the company may carry out any operation that the administrative body deems useful or necessary for the achievement of the social object, and thus, among other things: the assumption of passive loans, possibly releasing mortgage guarantees, and the granting of guarantees, guarantees and sureties in its own interest and that of third parties, excluding any financial activity towards the public; the performance of all industrial, commercial, movable, immovable and financial operations functionally connected to the realization of the social object, with express exclusion of professional activities pursuant to Law 1815 of 1939, those pursuant to Legislative Decree 415/96, banking activities, those pursuant to Article 106 of Legislative Decree 385/93 towards the public, those pursuant to Legislative Decree 58/1998, insurance activities, as well as all activities prohibited or reserved by current and future legislation.