The company's purpose is: to develop and promote tourism in Villars-sur-Ollon and in the territory of the Commune of Ollon in a spirit of sustainable development; to promote the destination of Villars-sur-Ollon and ensure its visibility; to propose, coordinate and organize events, manifestations and animations in the Villars-sur-Ollon resort and more generally throughout the territory of the Commune of Ollon; to enhance and facilitate the stay of guests in the resort; to defend the economic importance of tourism in the Villars-sur-Ollon resort, in the Commune of Ollon and more generally in the Vaud Alps; to operate all infrastructure owned by the company or of which it has use (rental, provision, etc.) and to develop all activities related to these infrastructures. The company may, as a secondary purpose: participate and collaborate with other companies, associations or cooperatives having a direct or indirect relationship with its purpose, in general, to carry out any activity that promotes its development and relates directly or indirectly to its purpose.