The company's purpose is: administration and operation of activities related to the beverage and food sector; selection, import, export, trading, promotion and distribution, in particular of wines, spirits and related products, including services and services related to wine tourism, event organization and manifestations in this field, including consulting and training; management and administration of restaurants, bars and other similar establishments; management and administration of all types of companies. The company may acquire and manage participations, on its own behalf or on behalf of third parties, in commercial or industrial enterprises, located in Switzerland or abroad, by acquiring shares, bonds, parts, holding claims or any other suitable form, taking patents and trademarks. The company may grant loans to associates or third parties, act as guarantor for loans subscribed by associates or third parties, guarantee these loans by issuing or pledging securities or by subscribing to any other financial commitment, pledge its assets to secure any claim. The company may carry out any commercial and financial activity, any investment or other activity directly or indirectly related to its purpose or which is intended to achieve it. It may perform these operations on its own behalf or on behalf of third parties, as a representative or agent, or have them executed on its behalf by third parties. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.