The commercial activity in the field of optics and more specifically the management of optical stores, the execution of optometric examinations for the correction of visual defects by means of glasses or by the application of contact lenses; the supply of optical means for visual rehabilitation; the purchase, sale and trade of frames, ophthalmic lenses, glasses for vision and sun, contact lenses, products and related accessories. The company may assume representations, hold patents and exclusives; it may also carry out all those mobile and immobile, industrial, commercial and financial operations for the achievement of the social purpose. The company may hold shares in other companies, both Swiss and foreign. The company may establish branches and subsidiaries in Switzerland and abroad.