The purpose of the company is: the import, export, production and trade of handicrafts as well as the resale of materials; personal, sports and financial coaching as well as strategic consulting and training; as an accessory, the execution of all commercial and financial operations in direct or indirect connection with the above-mentioned purposes, as well as the acquisition of participations in all Swiss or foreign companies pursuing identical or analogous purposes, with the exception of activities prohibited by the LFAIE. The company may conduct its business both abroad and in Switzerland and establish branches. The company may grant loans or guarantees to its associates or third parties.