The company's purpose is: the operation of an optical store, eyeglasses, and contact lenses in Geneva; the trade, purchase, sale, import, export, and distribution of all goods and merchandise. Furthermore, it aims to trade certain retail goods. It may, as a secondary purpose: participate in all enterprises and carry out all mobile, real estate, financial, and commercial operations directly or indirectly related to the achievement of its purpose; grant loans to its partners and to third parties, act as a guarantor for loans subscribed by partners or third parties, guarantee these loans by the issuance or pledging of mortgage securities or by the subscription of any other commitment, if this favors its interests; create branches in Switzerland or abroad.