The company's purpose is to operate, lease or sublease one or more restaurants, bars and hotels as well as service companies related to the hospitality industry, and to plan and execute events, provide marketing and multimedia services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as acquire, sell or license intellectual property. It may also provide financing for its own account or for the account of third parties, and grant guarantees and warranties for subsidiaries and third parties.