The company aims to produce, organize, advertise, market, and carry out shows and events in the fields of performing arts, visual arts, fashion, advertising, audiovisual media, multimedia, and all known or yet to be developed forms of presentation, particularly the recording, production, and real-time transmission of content; the artistic programming, organization, and management of festivals, evening events, markets, cultural venues, as well as the delegated or executive production of festivals or events, and the direct or indirect ownership, operation, and management of halls and/or venues. The company may participate in other enterprises, establish branches and subsidiaries both domestically and abroad, and generally engage in any activity that is suitable to promote the purpose of the company, including the acquisition, use, management, and disposal of intellectual property rights and real estate.