The company aims to market athletes, sports articles, sports events and cultural events, as well as provide services in the areas of sports marketing, advertising, press relations and sports and cultural promotion. The company can advise and support athletes and artists, market and exploit their individual rights, and engage in trade and merchandising with fan articles, sports goods and sports equipment of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. The company can acquire, hold, manage, encumber, exploit and sell real estate and intellectual property rights in Switzerland and abroad. The company can carry out all commercial, financial and other activities that appear to promote the purpose of the company or are related to it. The company is authorized to take financing, restructuring and intercession measures in favor of shareholders, group companies or third parties, as well as grant loans to shareholders, group companies or third parties or provide security for their obligations.