The company's purpose is to advise, design and manage, conceive and publish in the fields of cultural preservation, cultural science and cultural exchange. The company can trade in domestic and foreign products, acquire and exploit intellectual property rights, and carry out all activities that are suitable to promote the company's purpose. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.