The company's main purpose is the online and physical sale of consumer goods, particularly sports articles, as well as import, export, distribution, representation, and wholesale and retail trade. It may also operate in the sectors of education, training, and well-being, through sports educational programs, courses, coaching, the organization, sponsorship, and participation in sports events and tournaments, as well as the provision of related services. The company may carry out all activities connected or useful to achieving its social purpose. It may establish branches and representations both nationally and internationally, as well as participate, directly or indirectly, in other companies or businesses in Switzerland or abroad.