The company's purpose is to acquire, hold, lease and sell vehicles in Switzerland and abroad, to manage and organize events in all fields, particularly in the automotive sector, to communicate through advertising, to design, organize, manage and animate events, as well as to carry out all activities related to its corporate purpose. Furthermore, the company may: engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; participate in any enterprise having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties if it serves its interests.