The purpose of the company is to provide consulting and marketing services in the fields of sports management and leisure events, including the planning, organization, implementation and marketing of sponsorship and cultural events. The company can acquire and exploit patents, licenses, trademarks, designs and industrial property rights, hold and acquire participations in related companies. The company can establish branches in Switzerland and abroad, conclude contracts and grant loans or other financing to its direct or indirect parent companies and their direct or indirect subsidiaries, either for consideration or free of charge. The company can also enter into indemnification obligations or subordination agreements in favor of such companies and provide security of any kind for the liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or by way of guarantees of any kind.