The purpose of the company is to provide consulting and support services in the areas of general management, human resources, marketing, public relations and communication, to provide services in the areas of personnel development, further education, training, business consulting as well as taxes, trust, finance, auditing, accounting and financial management, to provide commercial and administrative support and consulting services and administrative services, to trade in goods of all kinds and to operate a sales outlet and an online shop. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with such companies, acquire, encumber, sell, manage and exploit real estate, intellectual property rights and licenses of all kinds, and conduct all business that is suitable to promote the main purpose of the company or is directly or indirectly related to these.