The company aims to provide services in the fields of marketing, communication and business development as well as consulting and coaching. Furthermore, the company aims to create and operate websites and online shops, sell advertising, grant franchises, organize and conduct events and trips, and publish. In addition, the company aims to trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.